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Benchmarking Analysis Excel Template S08222301

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A benchmarking analysis Excel template puts your product or process next to other companies in one table. You score each company on up to six features across one row.

What's in the spreadsheet

  • A Benchmark Analysis sheet with a box for the product or process you are benchmarking
  • Rows for up to ten organizations, each with a description and a rating for six features
  • Green, yellow and red dots next to each rating so strong and weak scores stand out
  • Total, percent and rank columns at the end of each row
  • Short instructions under the table that walk you through filling it in

You might use it before a product launch, when you want to see how your offer stacks up against the companies you lose deals to. It also helps when you compare suppliers or partners before you sign with one of them.

Begin at the top. Type the product or process you are benchmarking into the box beside Benchmarked Product/Process. Then write each organization name in its own row, from Company 1 down. The Compared Features band holds six feature columns, and each one pairs a short description cell with a rating cell. Name your six features first, so every company is judged on the same points. The sample ratings show you how the colored dots look. Your own results go in the last three cells of each row.

You can type your own companies, features and scores straight into Excel.

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