14 Competitor Analysis Slide Templates, Sorted by the Question They Answer

A competitor analysis slide shows how your product stacks up against the other brands your buyer is looking at. The layout you need depends on the question your audience will ask, so start with the question and then pick the slide.

We picked 14 competitor analysis templates from our library and grouped them by the comparison each one makes. All 14 open in PowerPoint and Keynote, and the table below points you to the right group.

Which layout answers your question

Competitor maps that show where you sit

A positioning map, also called a perceptual map, puts two qualities on two axes and places each brand on them. Your audience sees the whole field in one look.

A simple map with your dot in the corner

The vertical axis runs from Difficult to use up to Easy to use, and the horizontal axis runs from Inefficient to Efficient. Three colored dots stand for Competitor Name 1, 2 and 3, and a dark dot marked Your Solution sits in the top right corner. Rename the axes to the two things your buyer cares about most, then move the dots.

Seven bubbles for a busy market

This map holds seven brands, Brand A through Brand G, as round bubbles in mint, dark green and violet. The bubbles come in different sizes, so you can let size stand for something like revenue or customer count.

Lists of names on a price and channel map

Here the axes run from Affordable to Expensive and from Offline Transaction to Online Transaction. Three of the four quarters hold a short list of brand names in place of dots, and the fourth is open for you to fill or leave empty. It works well when you have a lot of rivals and the group they fall into matters more than the exact spot.

Feature tables and head-to-head charts

A competitor matrix or feature comparison table suits a buyer who is working through a checklist, and two charts side by side suit a buyer weighing two options. These three competitor analysis slides cover both.

A feature table with dot marks

A coral header row runs across five columns, with a black Programs cell on the left. Five rows carry sample items such as Rapid Set Up and Work Cell Design, and red dots mark which column covers each one. Swap the columns for your brand and your rivals, then swap the rows for your features.

Brand A against Brand B

The slide splits down the middle. Brand A gets a teal bar chart and a ring that reads 26%, and Brand B gets the same in light blue with 52%. The bars run on a 0 to 5 scale, which suits ratings and review scores.

Two companies across four years

Two horizontal bar charts sit side by side, blue for Company 01 and lilac for Company 02, each with a row for 2022 through 2025. Use it when the story is how the gap between you and a rival has changed over time.

Direct and indirect competitor slides

A direct competitor sells the same kind of product to the same buyer. An indirect competitor solves the same problem in a different way. A meal kit brand, for example, has other meal kit brands as direct competitors, while grocery delivery and takeout apps are indirect ones. These three slides keep the two groups apart so nobody mixes them up.

Two columns with three logos each

Two big headings, Direct Competitors and Indirect Competitors, sit at the top of two columns. Three sample logos fill each column, with a short text block underneath. Drop your rivals' logos into the slots and add one line about each group.

Four logos each, with a deck menu on top

This version fits more names, with four logos under Direct and four under Indirect. A menu bar runs across the top with Company Overview, Market Validation, Product Overview, Business Model and Team, so it sits neatly inside a pitch deck.

Two rows of checkmarked points

No logos on this one. Direct Competitors and Indirect Competitors each get a row with three orange checkmarks, so you can write what each group does well in words. A thin line separates the two rows.

Slides built around numbers

Sometimes the comparison comes down to a handful of figures. All four of these carry the heading Competitor Infographics, and their labels read Title One onward, ready for your rivals' names.

Four figures in big circles

Four big circles in teal, pink, blue and yellow hold the sample figures 4.7M, 3.9M, 2.6M and 4.1M. Use it for one measure across four rivals, such as customers or yearly sales.

Four groups of three bars

Each of the four groups has three bars in teal, pink and blue. Give each rival a group and let the three colors stand for three measures.

Four overlapping circles

Four circles of different sizes overlap in the middle, showing 89%, 50%, 42% and 17%. Two notes sit on each side. The size of each circle gives you an easy way to show which rival is biggest.

Six cards with a percentage each

Six pale cards sit in two columns, each with a percentage box, a title and a short note. It gives you the most room for words of the four, so each figure can come with its reason.

The slide that comes next

Once your audience has seen the field, they want to know why you win. One more template handles that part.

Four numbered points beside a photo

A photo sits on a blue panel on the left, and four short points labeled Number 1 to Number 4 fill the right. Put your four strongest reasons here, each one tied to something the comparison slide just showed.

How to fill in your slide

• Choose rivals your buyer already knows. Two or three names they recognize give them something to compare you with right away.
• Use your buyer's words on the axes and headings. If they say "easy to set up", write that, even if your team says "onboarding".
• Put a source under every number. A small line with where you found it and when is enough.
• Give your brand its own color. When no rival shares it, your audience finds you right away.
• Delete the slots you don't need. With three rivals, remove the fourth slot so nothing sits empty.

Need more choices? Our competitor slides collection holds the rest. You can start a free 7-day trial to download any of these 14.